Case Study: Angina Forum

The task

Facilitate the entry of a new product into the angina treatment arena by highlighting the shortcomings of existing treatments

Our solution

Set up the Angina Forum, a multidisciplinary advisory group consisting of cardiologists, GPs and pharmacy advisers, to raise awareness of the need for improved medical therapy
Use the Forum to endorse the use of the new product at and after launch
All communications carried out by email

The result

Over 500 associated members enrolled to the Forum
Over 1000 column centimetres of press coverage achieved. Awareness created through press campaigns, articles, newsletters and online activity

Going beyond

The model of value, credibility and advocacy has been used in many subsequent programmes
Target membership number exceeded by 200%