Case Study: PCO Partnerships

The task

Create an action plan to help the client:
- improve their success in PCT partnership programmes
- secure a reputation for innovation

Our solution

Set up a working forum to create a checklist for PCT partnership programmes
Encourage our client's strategic management and sales force to work together more cohesively
Foster long-term commitment and tailor every programme to the PCT's needs
Develop PCT champions

The result

Communications streamlined between our client and their PCT customers
PCT advocacy framework established, in which balance is struck between developing service and promoting brands

Going beyond

A key opportunity to promote one of our client's brands was identified