Case Study: PPG testing and guideline development – 2

The result

Phase IV exceeded all SMART objectives for the
project, including:

• Pre- and post-meeting evaluation via keypad analysis showed an increase in PPG testing awareness on all parameters measured
• Target for attendance exceeded by over 100% at each of the three meetings
• Message cascade achieved through exceptional demand for post-meeting USB memory sticks and CD-ROMs of presentations, with a strategy in place to enable local countries to develop their local KOLs

Going beyond

• Our client's verdict was: 'Now that I am finally back in the office I just wanted to send a formal note of thanks for all your effort and deliverables for EASD. I am very aware that we brought you into the project at an advanced stage which made the timelines very tight. Your professionalism, attention to detail and attention to all the deliverables were immense and ensured we had great success at this groundbreaking initiative for [company] – even with these tight timelines!'